As Seen on CNN

Gillette has started a viral marketing campaign called NoScruf.
Yesterday, dozens of angry women stormed Bryant park wearing faux underarm hair and threatening not to shave until we did. This is a backlash against the stubble movement. As a stubbly guy, I got singled out by these women for venom. A little while after I left, Kelly Monaco and Brooke Burke arrived and joined the movement.