Billed as "Festivus for the rest of us," the holiday celebrated by the Costanza clan on Dec. 23 features an airing of grievances and feats of strength in which a guest must pin the host before the party ends.
In protest of Christmas' commercialism, character Frank Costanza puts up an unadorned aluminum pole instead of a tree. The metal, he says admiringly, has a "very high strength-to-weight ratio."
The Wagner Companies, a Milwaukee-based maker of hand-railing components is bringing back its line of Festivus poles for the holiday season. The company had plenty of metal rails on hand already and launched the product last year on a whim.
Last year, Wagner earned only a few thousand dollars from Festivus pole sales. But the company received some media publicity upon launch of the poles but bloggers with strong "Seinfeld" loyalties spread the news.
Wagner sold about 250 poles in 2005, with around 100 sales coming from the firm's 120 employees. This season, it sold about 300 poles by mid-December and was on pace to sell twice that number by Saturday.
Wagner offers a 6-foot Festivus pole for $38 and a 2-foot-8-inch tabletop model for $30. The setup is simple: a hollow pipe, 1.9 inches in diameter, inserted into a collapsible aluminum base.
Wisconsin Gov. Jim Doyle, a "Seinfeld" fanatic who claims to have seen every episode eight times, proudly displayed one of the company's poles last year at the governor's mansion in Madison. But Doyle said he will donate the pole to the Wisconsin Historical Museum after reports that "Seinfeld" co-star Michael Richards used racial slurs during a standup comedy routine last month.
Leto said he hoped the Richards incident wouldn't affect his company's sales.
"Fans know it was a Costanza holiday, not a Kramer holiday," he said, referring to characters Frank Costanza, played by Jerry Stiller, and Cosmo Kramer, played by Richards. "Anyway, Kramer eventually rejects the holiday at the end of the episode."
The "Seinfeld" Festivus episode developed from series writer Dan O'Keefe's childhood experiences. His father invented the holiday in the 1960s.
"As a kid, we'd come home and there'd be weird decorations," said the 30-something O'Keefe. "There was the playing of strange German and Italian pop music from the '50s. And the airing of grievances was a real thing."
Instead of a pole, his family celebration featured a clock and a bag. (O'Keefe said his father won't say what they symbolized.)
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