If He Changed It To Gay Douchebag That Would Be Infringement

Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.

But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita.

In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can.

"As you should be aware, one of Bon Jovi's most popular songs is entitled "It's My Life," the letter states. "We hereby demand that you immediately cease and desist all further use of the name "Mijovi' and "It's My Life.' "

But Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife."

Carrington says he's willing to stop using "itsmilife" on cans once an inventory of 3,000 cans is used up. But he says he's keeping the name Mijovi.


It's pretty clear this douche is "inspired" by Bon Jovi but big fuckin deal. No one cares about Bon Jovi anymore. For the first time in 20 years people talked about the band because of American Idol. Now they can go away again. Let the guy sell his energy drinks.