Maybe The Bull Just Wants to Fuck the Matador

Women look hotter in red. That's what a study done by Andrew Elliot, Ph.D., a professor of psychology at the University of Rochester, found.
They showed 150 heterosexul men (no homos or men with red-green color blindness allowed) a picture of a girl in either a red or blue shirt. Or the picture was framed in red, white, gray, green, or blue.



They were asked to rate the picture on a scale of 1 to 7 with 7 being the sexiest. The color red was worth an extra 1.25 points.

"We think that red, due to the association with hearts and Valentine's Day and lingerie and things like that, takes on a sexy meaning," says Elliot. "There's also a possibility -- a rather provocative possibility -- that there's a deeply embedded sort of tendency for heterosexual men to see red as an attraction cue because that's what happens in the wild."

I like this study and appreciate its finding, but all they had to do was ask Chris DeBurgh.