NBC is once again doing a "Green Week" to try to appeal to the hardcore liberal audience it thought it would win over by turning its NBC News programs into Obama campaign ads.
It helped Obama win but NBC and MSNBC still did shitty in the ratings.
They did one of these Green Weeks last year but I don't remember and I'm not sure it even affected any NBC shows I watch ("Deal," "Earl" and "Office").
But this year it starts with the Sunday Night Football Game between the Redskins and the Cowboys.
The pregame show may be broadcast without lights (that's what they did last year) and Bob Costas, Chris Collinsworth, Dan Patrick, Jerome Bettis, and Tiki Barber will discuss how they each personally green their own routines.
The gimmick ends the following Saturday with the Notre Dame - Syracuse college football game.
The broadcast will reportedly be carbon neutral.
And the two schools are competing off the field as well.
For the entire month of November, both campuses will participate in the NBC Universal Green Your Routine challenge, hosted on Carbonrally.com. Students, alumni, faculty, and fans will have the opportunity to take eco-challenges and help reduce carbon emissions and save energy. NBC Universal will donate $10,000 to the winning school, which will be designated to their campus sustainability efforts.
So far SU is getting smacked, as they only have about 300 people participating. Not good in a school of 12,000.
In addition, NBC Sports will host an online video contest, in which students from Notre Dame and Syracuse will produce short commercials promoting sustainable practices. The best submissions will be displayed on the NBC Sports website, www.NBCSports.com.
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