Something About That Mouse Pisses People Off

One restaurant is getting reputation nationwide as a place where wild brawls frequently break out, often between drunken customers.

The last place you'd think I was talking about is Chuck E. Cheese, but police have been called to break up 12 fights, some of them physical, at the child-oriented pizza parlor since January 2007. And that's only at the Brookfield, Wisconsin location.

The biggest melee broke out in April, when an uninvited adult disrupted a child's birthday party. Seven officers arrived and found as many as 40 people knocking over chairs and yelling in front of the restaurant's music stage, where a robotic singing chicken and the chain's namesake mouse perform.

Fights among guests are an issue for all restaurants, but security experts say they pose a particular problem for Chuck E. Cheese's, since it is designed to be a haven for children. Law-enforcement officials say alcohol, loud noise, thick crowds and the high emotions of children's birthday parties make the restaurants more prone to disputes than other family entertainment venues.



The environment also brings out what security experts call the "mama-bear instinct." A Chuck E. Cheese's can take on some of the dynamics of the animal kingdom, where beasts rush to protect their young when they sense a threat.

Amid pressure from local politicians, some Chuck E. Cheese's have stopped serving alcohol and added security guards who carry pistols.

CEC has been tightening safety rules to deter fighting in other ways. In Milwaukee, the store posted a sign outlining a dress code that prohibits what it calls "gang-style apparel." That location also implemented a code of conduct that prohibits knives, chains, screwdrivers and glass cutters. CEC is considering systemwide signs at popular games such a machine that draws digital pictures of customers to let people know there may be a time or token limit. Making the machines more expensive to use is another option, but Mr. Huston says that is "inconsistent with our value message."

In Pennsylvania, Susquehanna Township police are searching for suspects involved in a Nov. 9 altercation at a Chuck E. Cheese's outside Harrisburg. The police department gets called to respond to disputes at the restaurant as many as 15 times a year, Police Chief Robert Martin says.

This most recent assault, described in police reports, occurred after a woman in her 30s approached a 6-year-old boy who was playing a videogame. When the boy went to insert more tokens to continue playing, the woman grabbed the tokens out of his hand and told him to stop hogging the game. The boy went and got his 26-year-old mother, who walked over to the woman. The woman began screaming at the boy's mother, and another suspect, a man in his 30s, grabbed the mother by the throat and pushed her against the videogame machine. CEC employees had to pull the man off the mother. Both the man and the woman fled the scene.

In Toledo, Ohio, four women were charged with disorderly conduct after a melee erupted at a Chuck E. Cheese's there last year. According to police reports, it started when parents complained to the restaurant manager that children were loitering at the drawing machine. The children were Barbie Clifton's daughters, then 14 and 10 years old. Ms. Clifton had come out of the bathroom when she saw a woman yelling at her daughters and her friend.

That touched off a fight between more than 10 people, in which participants punched and screamed at each other. One woman removed the red rope that marks the entrance queue and handed it to another woman, who swung the metal clip attached to it at others involved in the incident.

Reginold Bell, a 45-year-old Milwaukee social worker, says that a child "assaulted" his 8-year-old son at a local Chuck E. Cheese's while the boy was playing in the Sky Tubes, a jungle gym with slides. Mr. Bell confronted the man who appeared to be the child's father, setting off an argument in which the man "used some vulgar vernacular," says Mr. Bell, who reported the incident to the police department.