Thursday, August 27, 2009

Terry McDonnell Knows Which Way the Wind Blows

Interesting decision this week by Sports Illustrated managing editor Terry McDonnell. Not only did the magazine elect not to cover the Brett Favre return (maybe they felt burned by him, maybe they knew people were tired of the story, maybe they knew they'd be at least a week late on the story) but they actually put an image on the cover denoting it a "100% Favre-free issue."

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1 comment:

  1. ton10:56 AM

    I could see this working as a marketing strategy. Normal recipients would still get it...but maybe a few would pick it up just cuz of no Favre.

    A few months back, I would have bought any newspaper if it specifically said "100% Octo Mom free issue"

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