MTV has started airing "Jersey Shore" in more than 30 countries.
While many Poopheads -- especially those of us from Staten Island -- have seen people like this everyday of our lives, getting foreigners to fall in love with -- or at least understand -- Pauly D will be a little more difficult.
MTV executives say they believe the “Jersey Shore” narrative is universally appealing. One of the overseas print ads for the show sums it up bluntly: “Muscles + gel + tanning bed = sex.”
“G.T.L.,” or “gym, tan, laundry,” will be known in Latin America, “gimnasio, bronceado, lavanderÃa.”
Compared to other MTV shows “Jersey Shore” is actually easier to promote overseas “because it has a more human element.”
“Tila Tequila was much harder,” he said, referring to the dating shows starring a model.
Saturday, April 03, 2010
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