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It's a plastic horn common in South Africa. If you want to know what one sounds like turn on any World Cup game at any time. The fans are blowing them constantly. It sounds like swarm of angry bees is coming out of your TV and into your ear.
Please join the ESPN tournament challenge group. The Poop, as always. Vote early and often. Do one for the kiddies, one for the wife, one for the family dog.