Sitch wore neon green A&F sweatpants in the latest episode of the show.
That led the company to make the offer to The Situation (and other Jersey Shore castmembers), and to release this statement:
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
I think this is a pretty funny and savvy move by the store. I doubt there are many fans of the show who will be so outraged they will boycott. And I believe there are a lot of people who hate the show who may look more favorably upon the brand now.
Mostly I think A&F is just trying to steal some buzz from the show sort of like when Vivid video offers every hot chick in some kind of scandal a million dollars to appear in a porn movie.
1 comment:
You know what they say, Any publicity is good publicity.
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