Snickers pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing after a number of groups objected.
The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and a kiss, and then react by pulling out a clump of chest hair to "do something manly."
Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.
Snickers parent Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive.
"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."
Tuesday, February 06, 2007
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