Trying to build on the success of Animal Planet's wildly popular Super Bowl counterprogramming the Puppy Bowl(8 million people watched at least a little of this year's version), Indianapolis Animal Care and Control held a Puppy Bowl of their own.
The idea was to showcase these adorable pups and find them adoptive families.
It was successful because about 50 puppies were adopted.
But the whole thing backfired when some of the puppies got parovirus. One puppy died, a few others are sick and the organization is offering to take back all the puppies that were adopted during the event.
Tuesday, February 12, 2008
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