An Ad You Won't See During the Super Bowl

A gay dating website, mancrunch.com, had its ad rejected by CBS.



CBS said its standards and practices department rejected the ad. Gay groups are claiming discrimination but CBS also says it has very few ad slots left and it couldn't verify Mancrunch's financial status.

While I disagree with this decision because it seems like it was made because the ad shows two guys kissing, I also doubt Mancrunch's motives. I know a lot of gay men will watch the Super Bowl, but for the relative dollars it seems like Mancrunch would be better off advertising on the Oscars. I think they knew this ad would get rejected which allowed them to claim discrimination and get their ad out there without paying a dime.