Thursday, October 02, 2008

Great Way to Keep College Kids from Drinking

Walgreen has removed a display from their store near the University of Wisconsin campus after the University complained.
Plastic cups and pingpong balls were placed next to each other, a clear promotion of binge-drinking and the binge-drinking game beer pong.
The items have been moved back to their regular places in the stores which will surely present a huge obstacle for college students.

Walgreens spokesman Michael Polzin said the store, which doesn't sell alcoholic beverages, never intended to encourage students to play beer pong, a drinking game that uses pingpong balls and cups.

"There was a lot of demand for pingpong balls and plastic cups at that store," Polzin said Tuesday from the firm's corporate headquarters in Deerfield, Ill. "And our store manager was responding to what the customers of the store were looking for and set up a display."

2 comments:

Anonymous said...

And that is why I shop at CVS (but I suppose that I'm slightly biased).

Paul said...

We were discussing this story on the way to Price Chopper. And sure enough, the ping pong balls were displayed in the beer aisle. What clever marketing.