• Rights to broadcast live Friday coverage of the Ryder Cup golf championship between the United States and Europe in 2008, 2010, 2012 and 2014, as well as the right to re-air NBC coverage and extended highlights.
• Expanded Olympics highlights from this year through 2012.
• Monday Night Football promotions during the NBC Sunday night through 2011.
• Expanded highlights from Notre Dame football, the Kentucky Derby and the Preakness through 2011.
If you don't work in TV you may not understand the significance of some of these rights deal. Networks have very specific rules regarding what, when and how of much of something that was shown on another network can be aired. So for instance if current deals allow ESPN to use up to 60 seconds of a Notre Dame game for 48 hours, maybe the new deal allows them to use 2 minutes, for up to a week. Just an example.
NBC also returned Oswald the Rabbit to The Walt Disney Company almost 80 years after the character played a role in the development of Disney's signature icon.
Walt Disney produced 26 Oswald cartoons in 1927, but Universal distributed the series and owned the rights to the character, prompting Disney to develop Mickey Mouse.
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