Monday, February 20, 2006

Tour Northern New Jersey

From NY Times:
Longtime viewers of HBO's "The Sopranos" know there are many places in New Jersey to dump a body. And in one of the first marketing efforts to use Google's map technology, HBO would like to show you exactly where those are.
To promote their upcoming season of "The Sopranos," HBO, a division of Time Warner, and Deep Focus, an online marketing agency, have created an interactive map of New Jersey, using satellite maps from Google, and have highlighted important points of the most recent season's storyline. The map has about 15 icons in specific areas where scenes took place. When the user clicks on an icon, the scene plays in a pop-up window, which also supplies a description and a list of characters.
When Season 6 starts on March 12, it will be almost two years since the last time "The Sopranos" was on the air, an unusually long stretch for a television series. Courtney Monroe, the senior vice president of advertising at HBO, said the channel had been looking for a way to help viewers catch up. "We acknowledge that it has been a long time, and this is a very innovative and interactive way to do it."
Ian Schafer, the founder and chief executive of Deep Focus, said Google gave permission to use its satellite maps, which have detailed satellite imagery of the earth, without charge. The map will be available at hbo.com beginning next Monday.

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